Having an active social media presence is essential to reach out to your potential audience. To make that happen, you will need to be strategic and transparent. Just working like a Faceless Man on Game Of Thrones won’t help.
Try out these tips that can help you in gaining digital marketing success. If you still find it difficult you can reach out to a digital marketing agency.
Build relationships, not just followers
It is a long-lasting debate that whether or not your follower count is a vanity metric.
For any marketer having a digital presence, having 100 followers who regularly engage with you and your content is more valuable than 10,000 followers who ignore you.
It might sound a little confusing, but don’t leave the “social” out of your social media presence. Utilize the potential of social media to form relationships that can engage with your content.
Try out these tricks:
-
Always mention people you refer in your social media posts
-
Answer the questions asked by people
-
Give a reply to people when they refer you or share your content
-
Don’t just retweet or like people’s content but reply with a comment to start a conversation
Be human
It is one of the most significant factors which other brands ignore. That mistake is to be on social media as the faceless corporation with zero personality. In the era of blockchain where transparency is the king, people want to learn about your company on a more personal level.
Many brands nowadays respond to recent events by their witty reactions and talk to their followers like they would their friends.
For example, NASA tweeted a solution to rescue Tony Stark after the world trailer premiere of Avengers: End Game to showcase their fun side.
Revealing the human side of your brand means exposing the faces behind your social feeds. Whether it’s behind the scene photos or snapshots of your team or a simple tweet reacting to a recent event, just getting personal with your followers can help you form a much-needed connection.
When in trouble, go for visual
No matter which social media platform you use, photo and video content are ruling the current digital scenario.
Recent research by Facebook suggests that live videos get six times more engagement when compared with other content.
Posting graphics and videos is the best way to generate more leads which is way better than text-based posts.
If you are scratching your head and thinking that going visual requires insane equipment or a full-blown production budget, then don’t you worry. You simply need to contact a digital marketing agency that can help you with the imagery such as:
-
Team bonding photos or videos
-
Photos testimonials
-
Photos of recent events
-
Behind-the-scenes photos and videos
-
Quote photos
-
Infographics
Just try out these visuals and see the magic.
Identify your audience
To be effective with digital marketing you need to outline your target audience.
Tip: Everyone is not an audience.
Breaking down your audience will help you figure out the following factors:
-
Activity on social media sites, you utilize
-
Posting schedule
-
Publishing the content
-
Brand’s call
-
Information of your profile
Many brands struggle because they don’t pull the right strings that speak to a defined audience. Spend time and look at your audience personas, understanding what their challenges are and what brands they already love via social media handles.
It will help you in preparing a competitive analysis to understand how your own social media presence can stand out from the crowd.
Max Effect Marketing is a digital marketing agency based in Denver, Colorado which is ready to help manage your digital presence to make them look more active and transparent. Visit Max Effect Marketing for more details of digital presence.
Digital Marketing Blog by Max Effect Marketing 